DataMilk has provided some examples below of actual, anonymized customer performance metrics to provide perspective on the fact that with our without intervention from DataMilk, it is expected to see a lot of variance in daily uplift values.
This is why it's important to use cumulative metrics as a KPI to assess overall performance over a period of time. You'll notice below in these real examples, there is variance among daily conversion uplift values, yet the cumulative uplift overall is highly positive.
Anonymized Client ‘Alpha’ (Actual)
Average Daily Traffic: ~590,000
Optimization Period: 63 days
Cumulative Conversion Uplift: ~ +11%
Anonymized Client ‘Beta’ (Actual)
Average Daily Traffic: ~117,000
Optimization Period: 90 days
Cumulative Conversion Uplift: ~ +6%
Anonymized Client ‘Charlie’ (Actual)
Average Daily Traffic: ~67,000
Optimization Period: 120 days
Cumulative Conversion Uplift: ~ +8%