How to generate a report from GA to compare conversion rates

Step 1 - Create custom DataMilk Report

Log in to GA (client should have sent you the access invite link)

Go to Customization menu on left panel

→ click Custom Reports 

→ click + New Custom Report

You’ll land on this screen:

In the General Information section, replace the report ‘Title’ to DataMilk Report

→ Click the blue +add metric button in the Metric Groups sub-section

You’ll be given a dropdown menu with a search bar - type-search for the following metrics and click them once to add one by one:

• ‘Ecommerce Conversion Rate’
• ‘Sessions’

→ Click the green +add dimension button in the Dimension Drilldowns sub-section

You’ll be given a dropdown menu with a search bar - type-search for the following metric and click it once to add:

• ‘Event Label’

→ Click the gray +add filter button in the Filters section below

You’ll be given a dropdown menu with a search bar - type-search for the following metric and click it once to add:

• ‘Event Category’

This will populate a type-field at the end of the row. Type/input ‘DataMilk’ exactly.

→ Click the Save button at the bottom

Your final DataMilk custom report should look like this:

Step 2 - Interpret the Results

Open your custom DataMilk Report in GA:

• Adjust the date range from the menu at the top right of the screen accordingly.
• Calculating Uplift: Simply calculate the percentage increase (or decrease) from 'original' to 'optimized'. In this example, we calculate a +12.74% conversion rate uplift.

The Conversion rate and Sessions count you see in GA will be similar and not exact to what is you see reported in your DataMilk dashboard. Please review this article to learn why: What to expect if I compare GA to DataMilk.